4/7/2024 0 Comments Platinum social media![]() This is a real shame for both the business and the consumer. Instead of addressing their concerns directly with the business, almost a third of consumers will now go directly to social media channels to share their complaints and warn other potential consumers. Now with the advent of social media, it seems that the business is starting to be removed from the equation. It was a very personalized yet private exercise. It is amazing how much that equation has changed with the boom of social media as thousands of people can be exposed to an online review.Ī few generations ago, if you had an issue with a product or service, it was a matter of addressing the problem face-to-face with the business owner or “the Manager” in order to seek a resolution. However, an unhappy customer would tell 9-15 people. ![]() ![]() We were told that happy customers would tell 4-6 people of their experience. I remember back when I was studying Business at University, we were provided an interesting statistic about customer satisfaction. ![]()
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